Find what brings joy to women challenged by their age (or their own mortality).The result of years of interviews, research, lab work, test and focus group discussions. They can re-define looking good, on their own terms.Īnd in early 2020, Prime Causemetics was born. And equip women’s bodies to heal from the trauma. A few years later, she founded BOOM Cosmetics, the first pro-aging skincare line. The desire to create products that celebrate beauty at any age and stage. Former makeup artist, Cindy Joseph, was discovered as a model at age 49. We design simple, easy-to-use cosmetics and skincare that reveal your natural beauty at every age. The next decade embedded a sense of purpose in me. BOOM by Cindy Joseph is a PRO-AGE cosmetics company. That was the first time I felt the plight of women who struggle with life-altering turning points. Instead of trying to affect real, positive change. It was meant to “mimic” results with chemicals. She would lose her hair, her brows, her eyelashes.Īnd unfortunately, make-up was not meant to heal. My father was an oncologist).īut because the interventions and treatments available would strip her femininity away. With a water-based formula that dries quickly to resist smearing, smudging and running, our long-wearing mascara also lasts all day. Not because she had been handed a diagnosis of breast cancer (Which she had. How long does boom mascara last Jby Melissa Coyle.
More like a calling in the soul, than a brand concept or idea.īecause 12-year old me did not understand positioning and products.Īll I saw was my mother’s best friend, sobbing in my dad’s office.Ĭrying in horror. About the pro-age revolution, the DNA of healing in make-up, and how Prime is renewing its vow to serve women over 50. From the desk of Prime CEO Tatesha Robins.
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